So, this week’s Target catalogue arrives in our mailbox. Innocuous enough. Boring, even. And subtle enough that I didn’t even notice and it was actually Jason that pointed this one out to me.

You know, the exploitation of child labour to make department store clothing has often been something to be ashamed of. But Target have decided to use it as their marketing tagline.

Genius? oversight? You decide.

Jules: “Mum, I have superpowers but they’re broken”

Me (feigning sympathy): “oh, that’s no good. How can you get them back?”

Jules: “I need to fix them”

Me: “How?”

Jules: “With my tools!”

Me: “Where are your tools?”

Jules: “In my toolbox!”

Me: “Where is your toolbox?”

Jules: “IN MY PANTS!”

He’s 3.